Chinese TV in New Media Age Essay Example | Topics and Well Written Essays - 5000 words

Chinese TV in New Media Age - Essay Example Along with the fast pace of these technology we find the development of the traditional media like the television. These changes in the media industry as a whole and the television industry specifically may be seen in the overall structure of the international industry. Thus, in this modern world characterised by the growth of media of various types, all the world powers find a great place for domination and control of media and the industry. In this context, it is of great significance to analyse the role of emerging world players like China. "Over the past two decades, China's television programming has experienced unprecedented expansion. Today, the TV industry has entered a stage of heated competition, as more and more domestic and international media players are entering the Chinese market." (China's TV Industry: An Overview. 2006). Only a proper analysis would clearly tell the facts about the role of Chinese TV industry in the modern media age. In this paper, such an endeavour is initiated- to know, analyse, arrive at conclusions, and encourage further studies on the how Chinese television maintains its position in the new media age. Due to world wide trend toward deregulation and privatisation of the mass media, they have concentrated, mainly, in the national level. "Perhaps the most significant development of the last two decades in international communication is the increasing concentration of mass media ownership within and across national borders" (Shah n.d) The most significant international phenomenon in the present situation, the globalisation has a pertinent role in the development of the media. "The truth is simple: Globalization needs media, and vice versa." (Esin 2002). In this modern world, global movement across the borders and rapid commercialization are the bywords. In addition think global and act local adage has caught up as a leading marketing principle particularly in international marketing. This is reflected in every economy and the impact of this global phenomenon is evident in the media sector of modern economies. In this paper, the focal question is concerning the impact of the modern global situation and the new media age on Chinese TV. There is no question regarding the developments that have taken place in the international media culture. Most of the changes have been due to the growth of new technology. The amazing growth of the international media is also characterised by remarkable competition. "The new competition is not just within traditional media -- it is from new sources of news, such as the Internet, portable e-mail devices like Blackberries, cell phones and iPods." (Gelb 2006). These new developments have tremendous influence on the economic development of the nations as well. To understand the present global situation, media of every type have influenced the lives of the people. Internet has revolutionised the way we handle information and business across the national frontiers. Local news and events now reach the nooks and corner of the world much faster courtesy the internet. Internet has, in fact, silently and steadily abetted the process of globalisation by arbitraging a new platform for rapid and instantaneous sharing of new in written, audio and video media. This advent of internet and other advances in information technology like digitalization have meant that the