Child Development Essays

Child Development Essays Child Development Essay Child Development Essay Essay question: Jean Piaget proposed a step-wise sequence of mental development during childhood. Provide an overview of Piaget’s core ideas, discussing evidence for and against these ideas. Jean Piaget (1869-1980) started to investigate children’s development after two years of working with children in Binet’s lab (Eddy, 2010). He found that children of younger aged gave different answers than those of alder age not because they have less knowledge but because they thought differently.He describes development as sequence of stages and each of these stages represents different type of thinking occurs in variable ages in different background (Vidal, 2000) Focal point – children have all the cognitive mechanisms to learn by constantly react with their environment. Experiences also play an very important formative role in children’s development. Piaget (1985) says that experience engenders disequilibrium and eventually a higher state of equilibrium. So me underlying principle behind Piaget’s theory: Schema: cognitive structures or frameworks that represent certain aspect of the world and to help individuals understand the world they inhibit. * Adaptation: the process that builds and adapts our schemes through interaction with environment. * Assimilation: a process that takes in substances and stimulations or incorporates/ fits new information into pre-existing schema (Read, 1997). * Accommodation: this happens when the existing schema does not work and changes are needed to adapt better to the assimilated reality (Read, 1997).The four stages of Piaget’s theory of cognitive development: 1. The sensorimotor stage (0-2 years): Develop the ability to make sense of the world by using their senses ad motor abilities. 2. Preoperational stage (2-7 years): begin to develop motor skills but still lacks of understanding of conservation of physical properties. Wellman and Gelman (1992) claim that young children by age 3 or 4, th ey see people as processing beliefs, desires, thoughts and images as well as emotional reactions. 3. Concrete operational stage (7-11 years): child able to think logically 4.Formal operational stage (11 years ): able to manage higher order reasoning. (Read, 1997) * Describe each of the stages with more details. * Critically discuss the stages of Piaget’s theory. Strength of Piaget’s theory This theory changes the way that people thinks the child’s mind and his work increases interest in child development and it is very useful as practical application to the real world such as education and development psychology(Cherry, 2013). Further the understanding of cognitive development and children.Weakness Some have said that children are more precocious than what Piaget’s proposed. Piaget underestimated children’s abilities (Cherry, 2013). Some claim that Piaget’s did not include intervention into account. He did not consider about the importance of social influence of an adult. The aspects in Piaget’s step-wise model are strict and rigid. Besides, Cherry (2013) states that research show that all children will automatically move to next stage of development but not through environmental factors.

What to Expect in Graduate School

What to Expect in Graduate School You planned ahead and sought experiences to construct a solid graduate school application. Through hard work, good grades, a solid GRE score, stellar letters of recommendation, and countless grad school interviews, you won admission to a  program. Prepare yourself for whats next including several years of intense research, studying, and professional growth. What is grad school really like? Here are five things to expect as a graduate student.   1.  Successful Graduate Students are Autonomous Graduate school is less structured than college. It requires independent thinking and the initiative to figure things out on your own. You may have to choose your own advisor. It will be up to you, with a little guidance, to carve out an area of research and find a thesis or dissertation topic. You will also want to network and make professional contacts which will be essential to advancing in your field and getting a job after graduation. New grad students often wait for someone to tell them what to do. For success in graduate school, be prepared to take control of your own education. 2.  Graduate School is Not Like Undergrad Doctoral and masters programs are nothing like college. If youre considering graduate school because youre doing well in college and enjoy school, be aware that grad school will likely be very different than the last 16 or more years of school youve experienced.  Graduate study, especially at the doctoral level, is like an apprenticeship. Instead of sitting in class for a couple of hours a day and then being free, grad school is more like a job that occupies all of your time. Youll spend a great deal of your time working on research in your advisor or mentors lab. 3.  Graduate School Means Research While college centered around classes, graduate school centers around research. Yes, youll take courses, but the purpose of doctoral education is to learn to conduct research. The emphasis is on learning how to gather information and construct knowledge independently. As a researcher or professor, much of your job will consist of gathering materials, reading, thinking about what youve read, and designing studies to test your ideas. Grad school, especially doctoral education, is often preparation for a career in research. 4.  Doctoral Study Takes Time A doctoral program is typically a five- to eight-year commitment. Usually, the first year is the most structured year with classes and lots of reading. Most students are required to pass a set of comprehensive exams at various points in their program in order to continue. 5.  The Dissertation Determines Your Final Outcome The doctoral dissertation is the basis for earning a Ph.D. Youll spend a great deal of time searching for a thesis topic and advisor, and then reading up on your topic to prepare your dissertation proposal. Once the proposal is accepted by your dissertation committee (typically composed of five faculty members that you and your advisor have chosen based on their knowledge of the field), youre free to begin your research study. Youll plug away for months or often years until youve conducted your research, made some conclusions, and written it all up. After youve finished, youll prepare your dissertation defense: a presentation of your research to your dissertation committee where youll answer questions and defend the validity of your work. If all goes well, youll walk away with a new title and some special letters behind your name: Ph.D.

Capital Budgeting Research Paper Example | Topics and Well Written Essays - 1250 words

Capital Budgeting - Research Paper Example Capital budgeting is a resource allocation process that requires a balance between three factors, which include amount of resources that are to be expended, rate of utilization of those resources, and the time within which the investment starts showing some return in the form of profit. The basic aim of this report is to provide an in-depth understanding of important issues related to capital budgeting. The report also demonstrates the role of capital budgeting in the process of business development. Importance of Capital Budgeting Morgan (2006) states, â€Å"The success of a business depends on the capital budgeting decisions taken by the management†. Capital budgeting is basically a tool to evaluate, analyze, compare, and select the most appropriate project from a list of projects available for investment. Capital budgeting is one of the most important managerial tools, which helps the managers choose among different projects based on cash flows and rates of return. The mana gers choose those projects for investment, which are likely to generate considerable profits for their companies. In an interview with Mr. Darren Sammy, assistant manager finance department of Covrick Business Solutions, Sammy said that capital budgeting, if done properly, not only strengthens the financial position of the investing companies but also plays its role in strengthening the economy of a country as a whole (D. Sammy, personal communication, February 25, 2011). One can know the importance of capital budgeting by the fact that it increases a company’s credibility and profits by assisting the managers in the selection of most suitable investment opportunity for the company. Capital budgeting also helps the companies get considerable benefits from an investment over time, reduce the risks related to capital shortage, and increase the revenues. Three Important Factors There are some factors, which the companies need to consider while creating a capital budget for any s pecific project. Tatum (2011) asserts, â€Å"In order for the capital budgeting for a project to be attractive, the projections have to indicate several factors that will make up the outcome of the project†. Those factors include time needed to recoup the allocated resources, expected generation of revenues from the project, and amount of resources required to sustain the project’s momentum. It is a fact that a company, which recoups all allocated resources within a reasonable amount of time, enjoys more profits from the venture as compared to those companies which are not able to recover their investments in a short time. Capital budgeting for a project is successful if the project continues to generate profits for a long time. The graph of profitability generated from a selected project should continue to rise before leveling out, and this can only happen when the amount of resources required to sustain the project’s momentum are less than the amount of resour ces allocated to the project at the point of launch. Capital Budgeting Process Having discussed the importance of capital budgeting in the businesses and the considerable factors for budgeting, let us have a look at the capital budgeting process. The capital budgeting process helps managers select the most profitable projects from a pool of projects, time the projects’ expenditures, and include the selected projects into a

Examine how effectively one local authority empowers young people by Essay

Examine how effectively one local authority empowers young people by facilitating the election of a young mayor - Essay Example Apart from this, the other policies being undertaken by the government include the establishment of the ‘Youth Innovations Zones’. In fact, in recent scenario, the UK government is undertaking prudent strategies in order to accelerate the youth participation. The youth participation is increasing in the areas such as building futures, developing engagement and augmenting participation in learning as well as work among others (Department for Education, 2011). The UK government’s effort in providing the young generation with the power to generate opportunities for themselves can be well identified by ‘Young Mayor’s Project’. London Borough of Lewisham is known for its history that reflects about the encouragement and the involvement of young people’s participation pertaining to the local democracy. This particular project is determined as a strategy to encourage citizenship along with the participation of Lewisham’s young people. This study intends to discuss the effectiveness of the local authority in empowering the young people by facilitating the election of a young mayor in the London Borough of Lewisham. Furthermore, the concerned study will provide a reflection on the young people policies and practices. It will further evaluate the notion of youth participation and citizenship for the work with young people. ‘Young Mayor’ is regarded as a young person, who is usually elected by a group of young people to represent themselves. ‘Young Mayor Scheme’ is looked upon as the election process. In accordance with the ‘Youth Mayor Scheme’, it can be determined that this particular scheme executes considering the cabinet based system. One of the key constituents of Lewisham‘s Young Mayor Scheme is that it involves 25 young advisers for the purpose of decision making. In this regard, it can be well ascertained that their prior responsibilities include conveying the information and the concerns of the young

METHODS OF INQUIRY Essay Example | Topics and Well Written Essays - 4250 words

METHODS OF INQUIRY - Essay Example Risk taking is known throughout the world. Most human beings will concede that returns are commensurate to the level of effort you invest into a given activity. In pre-agrarian societies, it was apparent that the more effort one puts into a given activity, the more returns that individual got. In agrarian societies, what one sowed was what he reaped. This is a general maxim and the more a person puts into a given activity, the more that individual got in return from the activities. The concept of work came with the attitude of people working hard to attain higher returns. In most tax jurisdictions, people are taxed for income from work, income from property and income from investments (Blankson, 2010). Incidentally, most poor people have no property business income nor investments. They tend to have a given source of income like a job or wages for hired activities. These individuals have little or no savings. On the other hand, rich people make a lot of income and due to past excess funds, they tend to invest in property or in other businesses. These investments come with high returns and the returns are high enough to be considered a form of income which merits a tax. Poor people however have limited funds to save, let alone invest. They only have enough to pay for their basic necessities and have little to set aside as extra income. Due to that, they tend to make little. However, the fundamental element and the fundamental assumption of Economics is that human ends are more than their needs. This is a universal desire in all human beings. This is because the average human being has a wide array of expectations and desires. And these needs and wants can only be fulfilled through the attainment of higher earning capabilities. This is a desire that exists in both rich and poor people. By virtue of the fact that the rich have more money, they invest a lot of money into a given venture and this brings

Instant coffee market in Japan

Instant coffee market in Japan Nestlà © has dominated the instant coffee market in Japan for a number of years, however, during the 1960s; canned coffee became more popular in Japan. Nestlà © overlooked this chance to gain more of the market share and branded canned coffee as a coffee-flavoured drink, so did not to enter the market. Kirin Beer, Nestlà ©s partner at the time, broke off its relationship with Nestlà © after they refused to enter the canned coffee market. This increased Coca Colas chances and they entered the market with Georgia, especially for this part of the Japanese market. Coca-Cola managed to secure 40% of the canned coffee market in Japan by utilising its existing distribution channel. Nestlà © only entered the market in the early 1990s and has only a 4% share, through a partnership with Otsuka Beverage [1, 2]. In 1991, Otsuka Beverages Nescafà © Canned Coffee sold 50 million cases (30 cans per case) from September to October and around 70 million individual cans from September to Novembe r. In the beginning, the individual canned coffee product was mostly placed on Japan-Rail kiosks throughout Japan. By entering the canned coffee market Otsuka created much competition between already existing brands; such as Coca-Cola group (Georgia) and beer group (Suntory, Kirin and Asahi) who had already achieved a great deal of market share [3]. However, Table 1 shows that Nestlà ©s market share for canned coffee products in 2005 remained at less than 10% [4]. The Japanese accepted Nestlà © instant coffee, which in turn helped them to be the dominant coffee product in Japan. Nevertheless, to compete with soft drinks they launched a new canned coffee that was not accepted by the Japanese like instant coffee, this was because to the Japanese it was just a coffee flavoured drink rather than a can of real coffee. Nestlà © spends approximately 1% of its annual sales revenue on Research and Development (RD) and in 2006 had 3,100 employees dedicated to this department. Around 70% of the RD budget is spent on development initiatives that focus on developing products and processes that fulfil market needs [1]. Analysis of the status quo of the Japanese RTD Market A report by AgExporter, in October 1992 found that Japan is the worlds largest market for ready-to-drink (RTD) canned coffee [5], which gives foreign firms a good opportunity for investment. In 1991, the Japanese consumed a total of $7.3 billion worth of canned coffee products, this accounted for roughly a quarter of all canned beverage sales [5]. The market reached a value of $16 billion in 2003, having grown with a compound annual growth rate (CAGR) of 2.9% in the years 1999-2003 [6]. A reason for canned coffees popularity is how it is easily adapted to each seasons temperature. Through the colder winter months, consumers favour hot canned coffee to soft drinks, beer, fruit juices, milk [5] and other cooler drinks. In the hotter summer months, cold canned coffee is preferred. A Japanese trade publication showed that sales of canned coffee were roughly evenly split between summer and winter months [5]. Another reason for the rapid growth in sales of RTD coffee is due to the extensive distribution in vending machines. About 70-80% of total sales of canned coffee are sold via vending machines according to the Japan Soft Drink Bottlers Association. The other 20-30% is sold in convenience stores and supermarkets [5]. Negotiation of strong product distribution through vending machines is particularly important in the Japanese soft drinks market. Almost three quarters of all canned coffee is sold via vending machines [5]. Graphs 1 and 2 show sales of RTD coffee have been declining since 2003, however in 2010 for Coca-Cola (Graph 1) the trend begins to rise whilst Nestlà © (Graph 2) continues to decline [7]. RTD coffee was not the only soft drink to suffer a loss in 2009; the losses were mainly a result of the recession and a shorter summer, which forced many consumers to cut back on spending on unnecessary goods. Chained coffee shops also reported a significant fall in customer numbers through 2009. This caused many Japanese consumers to use thermal flasks to take coffee to work [8]. Graph 1 [7] Graph 2 Graph 2 [7] Coca-Cola (Japan) Co Ltd remains the leader in RTD coffee, accounting for 24% off-trade volume share (see Table 2) and 27% off-trade value share (see Table 3) in 2009. The company benefits from its strong and well-targeted marketing campaigns. The companys strong branding also helped to sustain demand, with its Georgia brand enjoying a high profile. Coca-Cola accounted for almost double the off-trade value share of its nearest competitor in RTD coffee in 2009, with Suntory Holdings Ltd lagging behind at 13.8% off-trade value share in 2009 [8]. Even though there are policies in place that deter foreign companies, they do have some strengths that can be used to get a foothold in the Japanese market, including lower costs for product ingredients, packaging and labour [5]. Even though exporters have advantages, there are factors they should take into account when thinking of investing in the Japanese market. These factors include potential distributors, importers, retailers, vending machine manufacturers and operators to confirm that product packaging is compatible with equipment specifications, government labelling and sanitation standards, and consumer expectations [5]. Even though there are standards that need to be met, in recent years, the Japanese government has slackened a number of regulations and structural trade barriers, making it easier for foreign companies to enter into Japan. However, there are legal, business and cultural obstacles that remain. Among these are tariffs, food sanitation and labelling laws and Japans complex distribution system. Strict limitations have been placed on the use of certain food colourings, preservatives and additives that have to be avoided in canned coffee products [5]. Packaging All products sold in Japan must have the correct labelling. Labels for imported beverages must include the following information: Product name Raw materials used, including additives Date of manufacture or processing Name and location of manufacturer or processor [5] Nearly all leading brands use steel cans for their canned coffee, although a number of companies use aluminium cans, steel cans are favoured because they are sturdier and not as expensive. Non-carbonated beverages often come in aluminium cans that are more prone to denting; packaging is an important issue to address when selling via vending machine since Japanese consumers will reject dented cans. The most common serving sizes for canned coffee products are 150 grams, 190 grams, 250 grams and 350 grams [5] with the most popular being the 250 gram can. However, increased costs of production and ingredients have forced many manufacturers to switch to the smaller 190-gram can but still charge the same price. An increase in product quality is usually the main reason for using the smaller can size; this bodes well with the Japanese consumers who often perceive quality over quantity. Pull-tabs are featured on most brands of canned coffee; however, push-tab cans are gaining in popularity be cause of growing environmental concerns [5]. Most of the major canned coffee manufacturers own their own vending machine networks. Using this, manufacturers can maintain complete control over vending distribution of their products [5]. By working with major vending operators, this will provide foreign firms with an understanding of the Japanese vending machine business and provide assistance for things like product design, packaging, test marketing and strategic planning [5]. The success or failure of a foreign canned coffee product in Japan may well depend on the selection of an appropriate operator [5]. In Japan, trade shows are quite frequent and popular; they provide an excellent opportunity for exporters to introduce products to potential distributors and retailers. These events also offer exporters a chance to gather information about market conditions and products manufactured by Japanese and other foreign companies [5]. Other sources of information that are available and will aid foreign companies are trade journals and publications, which are a key source of information on product and market developments. Advertising published in these journals and publications can help product manufacturers find suitable business support services [5]. Re-launching Nestlà © RTD Coffee In 2004, Nescafà © Santa Marta, from Nestlà © Japan Group was introduced that is made with 100% Santa Marta coffee beans it was produced in 190g cans and cost  ¥115. Another two versions for Nescafà © Santa Marta were also introduced one was called UP and the other BREAK. UP was advertised to retain a just-brewed coffee taste and sharp bitterness and comes in a red can, and BREAK was advertised as a perfect way for loosening the tension and is sold in a blue can. Like the original, both come in 190-gram cans and cost  ¥120 each [9, 10]. Ways of rebranding Nestlà © RTD coffee include retaining the taste and aroma of freshly brewed coffee, making canned coffee healthier, increasing the range of coffee types, and giving canned coffee a more premium image. (See Appendix 1 for PEST analysis and Appendix 2 for SWOT analysis). By rebranding Nestlà © RTD coffee, it will help to give a fresh look, which will aid in attracting new customers potentially from competitors and new possible employees. Another advantage is to differentiate even more from competitors, and because the RTD coffee-market it slowly becoming saturated, rebranding will help boost sales and increase brand image. Possible rebranding of the two products BREAK and UP could include renaming the product followed by a slogan but still promoting that one boosts energy and one relaxes you. Renaming and redesigning each one would give the illusion of a brand new product to existing and potential consumers. Examples of rebranding BREAK could be Onsen followed by the slogan Relax, and an example for UP could be Boost with the slogan Kick start your day. Using a variety of Japanese words within the product names across the range would help attract various consumer groups. Words such as Onsen would more likely attract the older consumers who after a long day at work just want to relax, but changing the word to Karaoke coffee Keeping you in tune would most likely attract the younger consumers. Another aspect of rebranding RTD coffee is too look and choose the release of the coffee carefully as different seasons can help promote different coffees, especially if the name also includes something relative to a particular season. For instance a RTD coffee named Sakura Be one with nature would probably get the most attention and largest sales during the spring months, when the Sakura are in bloom, another seasonal coffee for the winter months, with the name Mountain Top that can promote coffee with cream. Another key factor in rebranding a product is the dominant colour in the design. For Nescafà © their brand colour is red, when combined with white it then portrays the national colours of Japan, this could be another factor in helping attract the consumers attention. Another role that colours play in rebranding is, when used correctly then can give products a premium look along with a highly impactful design of youth and vitality. Giving the product a more premium image will help consumers distinguish the product from competitors and make them realise it is not just another canned coffee. The product name once again comes into effect, giving the coffee a name of honour and meaning could help in rebranding a product as premium, example names could include Emperor Coffee Respect the taste and Samurai Coffee A cut above the rest. Even though rebranding can make the can look more prominent, another aspect is to go back to the roots of Nescafà © and make the coffee can simple yet effective. By replicating the instant coffee colour scheme and design onto the can, it would help the consumer to see that the same coffee goes into both the instant and into the canned coffee products. With Nestlà © dominating the instant coffee market, this strategy could help boost sales of the canned coffee. Using a name like Nescafà © Simple Anywhere, Anytime and the brand colour of red would be one way of promoting this strategy. By researching things that are, Japanese and things that the Japanese respect can aid in a successful rebrand of RTD coffee. The Japanese are very passionate about luck from good luck charms to New Year good luck predictions. Using the category of luck RTD coffee can help gain consumer loyalty and additional consumers. One way of promoting luck and RTD coffee is to change the name to Lucky and incorporating the kanji symbol hachi into the design. Using these two factors another can be added, the use of lucky ring pulls with this different items can be won such as a free can of Lucky if a ring pull is red, or by collecting a certain number of green ring pulls this would allow the consumer to trade them in for a unique mug. The mugs design can promote an upcoming film/anime or perhaps to look kawaii, which is highly popular in Japan. In order to keep consumers and bring in potential new ones from such areas as business people and teenagers canned coffee with the name Inspire may help, as this name has the possibility to motivate people after drinking it. By making canned coffee healthier, it may help attract consumers away from other healthy soft drinks such as green tea; ways of achieving a healthier coffee is decreasing caffeine content or making a caffeine-free version. This method can attract consumers who want to achieve or maintain a healthy lifestyle; this form of rebranding will most likely be successful especially in todays more health-conscious society. One possible problem with zero/low caffeine coffee which needs to be addressed is that the coffee must still maintain the real coffee taste which is present from freshly brewed coffee, however if this problem can be overcome then the firm will stand a good chance of gaining a higher market share. Another method that is being adopted to create a healthier RTD coffee is the use of polyphenol coffee, which contains caffeic acid, which aids the body by acting as an anti-oxidant [11]. If Nestlà © were to incorporate the Nescafà © Green Blend into a canned coffee version, this i s would maximises the anti-oxidants thus creating a more healthy canned coffee variety, this would allow Nestlà © to tap into the healthy RTD coffee market [12]. Nestlà © Japan Ltd increased its focus on health positioning in its advertising in early 2010, showing the entry into new area for a product type that traditionally has not been associated with health and wellness. In November 1994, a report was published which showed that only 20% of the sales of canned coffee was bought by women; they often favour unsweetened coffee so often visit coffee shops for black coffee, this is due to a majority of women being calorie-conscious so black coffee is preferred [14]. In 2006 infoPLANT carried out a survey about canned coffee, which looked at consumerism and packaging. Over a week at the start of October 6,480 successfully completed the survey, with 65.7% of the respondents being female. Graph 3 shows how often the respondents purchased canned coffee [15]. Graph 3 [15] Conclusion Regardless of Japans economic position, coffee has not gone out of fashion; in fact, it retains the same importance as ever. Coffee is regarded as a healthier alternative to caffeine-based energy drinks; and continues to have a broad appeal across a wide range of the population who work long and increasingly anti-social hours. Canned coffees diversity and popularity allows enjoyment by a wide range of consumers from high school students through to the elderly [2]. Although there is potential to rebrand Nestlà © RTD coffee to draw in the additional consumers; the majority of RTD coffee drinkers remains with business people. Therefore, it is very important to rebrand not only a product to attract other areas of the population such as younger and older generation, but also rebrand a product to attract the masses. This would enable Nestlà © to increase its consumer base but remain focused on RTD coffees main consumer. Word count (excluding tables): 2750 Word count (including tables): 2931 References [1] HILL, C. W. L. 2010. Part V Case: Nestle: Global Strategy International Business. 8 ed.: McGraw-Hill. [2] NESTLÉ. History of Nestlà © Japan Group [Online]. Available: http://www.nestle.co.jp/japan/e/profile/japan-history.asp [Accessed 13th December 2010]. [3] KARASAWA, K. 1991. Canned coffee sales regain two-digit growth. (Japanese coffee sales). Tea Coffee Trade Journal [Online], 163. [4] LOPEZ, J. 2005. NESTLÉJAPAN GROUP. [5] AGEXPORTER. 1992. Canned coffee sales in Japan brewing lots of interest [Online]. Available: http://findarticles.com/p/articles/mi_m3723/is_n10_v4/ai_12921886/ [Accessed 10th December 2010]. [6] DATAMONITOR. 2004. RTD Tea Coffee in Japan. [7] Company Shares (by Global Brand Owner) à ¢Ã¢â€š ¬Ã‚ ¢ Off-trade Volume à ¢Ã¢â€š ¬Ã‚ ¢ % breakdown [Online]. Euromonitor International. Available: https://www.portal.euromonitor.com/Portal/ResultsList.aspx [Accessed 5th December 2010]. [8] 2010. Rtd Coffee Japan [Online]. Euromonitor International. Available: https://www.portal.euromonitor.com/Portal/accessPDF.ashx?c=94PDFf=S-146710-17543094.pdfcode=SoTwtXEdCEmTuFcrWACsLR00dKM%3d [Accessed 5th December 2010]. [9] 2004. New Coffee Drink from Nestlà © Japan Group. [Online]. Available: http://www.accessmylibrary.com/coms2/summary_0286-7013702_ITM [Accessed 21st December 2010]. [10] 2004. New Canned Coffee Drinks from Nestlà © Japan Group [Online]. Available: http://www.accessmylibrary.com/coms2/summary_0286-8240666_ITM [Accessed 21st December 2010]. [11] NESTLÉ. QA [Online]. Available: http://nestle.jp/faq/polyphenol/index.html [Accessed 11th December 2010]. [12] NESCAFÉ ® Green Blend [Online]. Available: http://www.nescafe.co.uk/CoffeeCupboard/everyday-choice/nescafe-green-blend [Accessed 11th December 2010]. [13] 2010. Coffee Japan [Online]. Euromonitor International. Available: https://www.portal.euromonitor.com/Portal/ResultsList.aspx [Accessed 5th December 2010]. [14] SILVERMAN, I. 1994. Women are newest target for canned coffee in Japan. Advertising Age, 65, 60. [15] KEN, Y. N. 2006. What Japan Thinks [Online]. Available: http://whatjapanthinks.com/2006/10/26/almost-half-of-japanese-men-start-their-workday-with-a-canned-coffee/ [Accessed 11th December 2010]. Appendix Appendix 1: PEST Analysis for the re-branding of Nestlà ©-RTD-Coffee Political Ecological/environmental issues Current legislation home market Future legislation Regulatory bodies and processes Government policies Government term and change Trading policies Funding, grants and initiatives Economic Home economy situation Home economy trends General taxation issues Taxation specific to product/services Seasonality/weather issues Market and trade cycles Specific industry factors Market routes and distribution trends Customer/end-user drivers Social Lifestyle trends Consumer attitudes and opinions Media views Brand, company, technology image Consumer buying patterns Major events and influences Buying access and trends Advertising and publicity Technological Research funding Associated/dependent technologies Manufacturing maturity and capacity Information and communications Consumer buying mechanisms/technology Innovation potential Technology access, licencing, patents

paintball :: essays research papers

everybody. Players range from six to sixty, and are of any race or sex. There are many different ways to play, and an almost infinite amount of equipment for you to choose from. It is a great sport because of all the different types of equipment, and playing fields and other players can be found almost anywhere. Paintball is a very new sport. The first games were played by a few enterprising players who used cattle marking guns to play. Their paint was non-washable and expensive, costing up to a buck a ball. The first game was played on June 27, 1981. They played capture the flag against each other with Nel-Spot 007 pistols. The winner captured all the flags without firing a shot. In April of 1982, the first outdoor field was opened in Rochester, NY. Also in 1982 Paintball Marketing Incorporated was founded to market and distribute paintball products. In 1983 the first national championship was held with a $14,000 dollar purse. Also in 1983 the first foreign paintball field opened. In 1984 the sport was introduced to Australia and the first indoor field was opened in Buffalo, NY. From this point, paintball started to â€Å"snowball†, picking up interest in foreign countries and on the internet. New high-tech paintball products are invented all the time, making the sport increasingly more complex. Paintball has become a high-tech sport compared to the guns of the last couple of decades. For a long time, all of the guns ran off of 12 gram Co2 which would shoot up to 40 shots. The guns were pump action, and would hold a small amount of paint. The paint itself would cost up to a buck a ball. Masks were often safety or ski goggles. Today, guns are run by a small computer manufactured into them. They run off of large bottles of Co2, nitrogen, and compressed air, which will shoot up to 2000 times. Guns are semi-auto, or full auto, and will shoot over 25 rounds a second. Loaders hold over 200 balls and even have motorized fans inside of them to load balls. Pain t cost less than 3 cents a ball. Safety has also improved a lot. Now you can buy complete facemasks, gloves, or body armor. The sport is still evolving and at any given time there is bound to be a new invention. There are many benefits to playing paintball.